@luzspotts
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Registered: 2 years, 9 months ago
Did you know that just 2% of the purchases are made during the initial contact point? In fact, less than 10% of purchases are made during the fourth contact time. In the average, a consumer has between 5 and 8 contact moments before making a purchase. These moments make up the customer journey and every customer is unique. That is why it is very important to respond well to this through your communications, so that potential customers receive the correct information at the right moment. The process of making purchasing is called the marketing and sales funnel. What is a funnel for? In the introduction, it was mentioned that a customer requires between five and ten contact minutes to purchase. Do you find this to be annoying? On the contrary! It offers opportunities to brand your company and product or service in a way that the customer cannot miss your brand in any way. Customer journey The interactions that lead to an purchase are all part of the customer journey. Experts and marketers have developed a variety of models for this purpose however the AIDA model is the most popular. This model contains the following elements: AIDA model Attention: The client has a specific need and is aware of it and is aware of the product or service you offer The customer starts to express an interest in the product Desire: the customer has the need to buy your product Action: the customer buys your product Each stage of the model requires its individual approach and specific messages. If the client doesn't have any idea about your product, it's absurd to communicate prices and packages. Time and effectiveness The Dakota Burford funnel expert assures a smooth distribution between sales and marketing and saves you or your staff a lot of time. A funnel that is automated ensures that your website and communication provide a constant stream of leads throughout the day. Marketing is able to focus on this channel's communication while sales can spend their time focusing on potential customers in the last phase of the customer's journey. Informing and advising Consciously or unconsciously, customers have the need to be informed and guided by experts when purchasing. Customers want to be guided to make the right purchase. A sales funnel can help meet this desire and at the same time position your company and product in the position of providing the solution your client requires.
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