@daniaolittle
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Mobile messages, like rich media and SMS, are more efficient than email in reaching customers. Text messages have an open rate of 98% and a response rate of 45 percent. It takes text message recipients on average 90 seconds to respond to the text message. Emails in contrast, are open at 20%, and have a response rate of 6%. It takes people 90 minutes to reply to emails. A quick look at the inbox of an email will show that nearly half the content is spam. Rich media messages such as mobile messages are concise and help simplify content such as special offers account reminders , and notifications. Mobile messages are more efficient than emails but you'll need to have the customer's phone numbers. This article will help you discover innovative ways to collect numbers from your customers to expand the reach of your campaigns, and to effectively reach your target audience through multimedia-rich messages and also to reap the benefits of mobile-based messages. Strategies to collect telephone numbers Setting up campaigns to collect phone numbers doesn't need to take too much time or cost much. All you need to do is make a few adjustments to some of the methods for interacting with customers that you already use. When you like a useful source on cell phone numbers list, look at this site. To assist you in getting to where you want to be to get started, here are eight ways to use to collect phone numbers from current customers. Customers who are current customers are more reliable than new leads since they already trust you and your services. Existing customers are more likely to share their data with you due to the existing relationship. Use app updates If your product or service includes an app for mobile make use of it to remind your customers to update their contact details when they log into: Tooltips can also be used to help customers follow your directions if you've changed the user interface of the app. You could use three to four suggestions to inform users about the latest features , and ask them to update their profile to stay current with any future updates. Use mobile keywords There is a growing trend to more use keywords to engage shoppers in the retail industry, mostly brick-and-mortar. In a marketing campaign it is suggested that customers send a text message like FREE, IMREADY, SAVEBIG -- in order to avail savings, join competitions, or discover more about the latest product. For example, let's say you want to offer customers a 10% discount on their next purchase. Ask customers to text 'SAVE10' to a dedicated number. When they do, send them a coupon code. To encourage customers to use the offer, include an online link in the text message. Customers can be notified by text if you offer new deals. To get the word out about your campaign's keywords to spread the word, post your website with them if you're in ecommerce or post them in stores in brick-and-mortar stores. Run an in-store campaign Sales representatives often request customers to enter an email address at the time they shop. This data is used by the store to notify customers of special promotions. Find out more about proximity marketing and how it can improve store-based campaigns. How to use proximity marketing to increase the engagement of customers Make requests during customer service calls When customers call your customer service department to seek assistance, ensure that you have procedures in place to address questions and issues quickly. You stand a better chance of providing a pleasant customer experience when you do. When you finish each customer call, train your customer service personnel to request current contact information, specifically to add a telephone number to their record. People who have had good experiences with customer service are more likely to update their profile with their phone number. Set your request as an opportunity to give customers the best service, and keep them up-to-date. If you're an energy company, for example you could send service notifications to customers when there is a disruption in service. Customers can save time calling to get the information they need quickly. Add contact forms to you website Customers need to have the ability to contact you if they have questions. Another option is to include contact forms on your site. You can include an contact form to your Contact Us page as well as other pages on your website, such product pages and blog posts. The contact form should be short, containing up to three fields. In addition to the name and email address, make sure you include a space where customers can enter their phone number. One important thing to remember regarding managing the customer's data through contact forms is the way you manage it. Let's say a customer answers one question only to submit another query the following week. Your internal customer database should be kept up-to-date to prevent duplicate entries. If a client shares their phone number with you, be sure to change it so that you don't send the incorrect message. This could cause your campaign analytics to be distorted as you could see more non-deliverable messages than you actually have. Use email campaigns Utilize RMM and email marketing campaigns together to boost customers' engagement, announce new offers, and explain the offer benefits. Begin by sending emails to customers with product updates special offers, invitations to events, and much more. To reap even more benefits, request customers for their phone number within each email. If you've collected the phone numbers from, you can send them follow-up rich media messages after every email campaign. When you check out If you have an ecommerce business, make use of the checkout page to ask customers to provide contact details. It is possible to ask customers who have visited your site to update their profile and confirm their postal address. You can also add a field that permits customers to enter their telephone number.
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