Hi Bruno,
Thanks for buying our theme. To have services installed as in our demo site here is the process.
At first create a page from your dashboard -> pages (home)-> and select the page template as a business template. This template is only for the home page to display
Now create over 8 pages and for this page don’t choose any page template. So that it will set to default template. Place title , description in your editor and featured image (upload icon)
Then after doing this all you go to the dashboard -> appearance -> widgets -> and drag services widgets to business page section sidebar. Select the page you have just made for the services from drop down.
To display your home page in front end you go to the dashboard -> setting -> select static page
page:- (select home page from drop down)
post :- default
Then this will display your home pages as in our demo site.
Yes you can limit the number of character in the text
You go to the dashboard => appearance -> theme options -> advanced options -> excerpt options
The default is 40 words. So you can display any character you want.
Thank you!